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Seattle, WA 98116

(206) 201-2181

Tandem Powered offers a full suite of Professional Resume Writing, Career Development, and HR / Business Consulting services.


Tandem Powered's blog is dedicated to empowering readers by highlighting best practices in the arena of resume writing, career development, and organizational effectiveness, as well as by providing readers with an insider's view of the corporate hiring process.

Resume or Marketing Document?

Kent Nolen

There are a lot of similarities between a resume and a client-marketing document, both are meant to establish your qualifications, pique readers interests and get you a chance to sell yourself in person. I work with a lot professionals who may be looking to secure a full-time position, but may also choose to look for new freelance clients. Even though the two documents may contain the same experience, there is a critical difference in how to approach those two groups.

A resume is employer focused. This means that you need to highlight ways in which you have made a positive impact on the organizations of which you have been a part. Often times that means speaking to “internal wins” – increased margins, PR successes and off-shoring services are just a few examples. Those are likely achievements that you would not want a customer to know about.

A client-marketing document is customer focused. You want that document to shine a spotlight on ways you will make a positive impact on your clients. These might include successes around delivery times, experience enhancements, value adds, etc. Make sure your accomplishments – even those that fall under previous organizations – are “external wins.”

Whether your creating a resume or a client-marketing document, you’ve got to know your audience. Remember, the document is about you, but it is for them. Communicating your potential impact and the value you offer is a winning strategy; just make sure you are focusing on what is appropriate for your readers.