Let’s get this out of the way. I don’t love the term "personal branding." It practically begs the response, “But I’m not a product!” No, you’re not. But you might be letting semantics keep you from recognizing just how essential personal branding is to the effectiveness of your job search and career management strategy. Personal branding is about being aware of who you are (your strengths, achievements and potential impact) and being able to communicate that message concisely and consistently. In even simpler terms: personal branding is knowing yourself and communicating that clearly. In those terms, it is hard to argue that personal branding is not important.
Having a clear personal brand often translates into greater confidence, smoother interviews and overall career success. Who isn’t willing to set aside semantics for those benefits?!
If you are struggling to identify your personal brand, reach out.