Creating an accomplishment-focused resume is a real challenge for most people. Writing an accomplishment-focused resume that also makes you sound likeable and approachable can be even more difficult. This is why a Branding Statement is such a key part of an outstanding resume.
A Branding Statement not only creates a frame through which readers will see your qualifications and achievements, it can help to humanize the document. A well-written Branding Statement should strike just the right balance between professionalism with approachability. Of course, this varies from industry to industry. Someone in finance is likely going to lean much more heavily toward strictly professional than, say, someone in a creative role, who might take a more “familiar” tone.
When all is said and done, people want to work with people they like (who are qualified). In almost all cases, a really effective resume will need to subtly communicate like-ability. A Branding Statement can be an excellent way to make just the right first impression in order to communicate that.