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Seattle, WA 98116

(206) 201-2181

Tandem Powered offers a full suite of Professional Resume Writing, Career Development, and HR / Business Consulting services.


Tandem Powered's blog is dedicated to empowering readers by highlighting best practices in the arena of resume writing, career development, and organizational effectiveness, as well as by providing readers with an insider's view of the corporate hiring process.

People Hire People They Want To Work With

Kent Nolen

Creating an accomplishment-focused resume is a real challenge for most people. Writing an accomplishment-focused resume that also makes you sound likeable and approachable can be even more difficult. This is why a Branding Statement is such a key part of an outstanding resume.

A Branding Statement not only creates a frame through which readers will see your qualifications and achievements, it can help to humanize the document. A well-written Branding Statement should strike just the right balance between professionalism with approachability. Of course, this varies from industry to industry. Someone in finance is likely going to lean much more heavily toward strictly professional than, say, someone in a creative role, who might take a more “familiar” tone.

When all is said and done, people want to work with people they like (who are qualified). In almost all cases, a really effective resume will need to subtly communicate like-ability. A Branding Statement can be an excellent way to make just the right first impression in order to communicate that.