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Seattle, WA 98116
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Tandem Powered offers a full suite of Professional Resume Writing, Career Development, and HR / Business Consulting services.

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Tandem Powered's blog is dedicated to empowering readers by highlighting best practices in the arena of resume writing, career development, and organizational effectiveness, as well as by providing readers with an insider's view of the corporate hiring process.

Objective Statements vs. Branding Statements

Kent Nolen

Over the next several weeks, I’ll be responding to frequently asked questions that have not been addressed here on the blog recently.

Q: What’s all this talk about my “personal brand?”

A: Recruiters and hiring managers want to see “what you’re all about” and what you can offer in a succinct fashion. You can best brand yourself by stating what you do and what you can bring to the company in just a sentence or two. These types of statements – commonly referred to as Branding Statements – are often seen at the top of resumes. Objective Statements are quickly turning into a thing of the past.