Q. I read your recent post on social media and started to get nervous about the whole thing. I am thinking I should just get off of social media altogether. Do you think not having a social media presence could work against me? A. A strong social presence – often referred to as your Social Resume – is an increasingly important part of your professional “brand.” I can think of many career paths where a professional social media presence is a bona fide qualification.
I don’t recommend that you completely eschew social media. Instead, I suggest you take a very thoughtful approach to curating your social media presence. Probably the easiest and most effective way to do this is to integrate your personal and professional profiles (with the understanding that “professional” largely dictates the tone). This is effective for two reasons: it provides potential employers with a glimpse into the “big picture you” and it also communicates a passion for your field.