Many of my clients have consulting businesses or do freelance work while they look for a new job. It makes sense, then, that they would want a resume that can also work well as a client marketing piece. This is an excellent idea, but comes with some caveats. I recently wrote about being wary of highlighting “side businesses” on your resume. I have also gone on – relentlessly – about the importance of quantifiable achievements.
Whether crafting a resume or marketing piece, that high level advice holds true. Most importantly, your document must be accomplishment-centric. However, which achievements you include differ based on your audience. For example, a resume might speak to business development successes or profitability – examples of making a positive impact on the business. It would be inappropriate to share this kind of information with potential clients (in a marketing piece). In this case, you would want to highlight the customer experiences, speaking to ways in which you delighted clients and helped them reach their goals.
Do you see how this subtle shift in approach can make a significant difference that will make the resume more effective in the eyes of the intended reader.
Another example of a golden rule in the resume world...
No matter how you plan to use your resume, it is always important to consider your audience.
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