If a tree falls in the forest…
You know the saying and are probably already wondering where I am going with this.
If you do great work but don’t know how to market it, does it matter?
Of course, doing great work matters. Personal fulfillment is incredibly important. That is all well and good (really!), but if you aren’t promoting your skills and achievements effectively, all the great work in the world won’t help you secure your next best thing.
In this day and age, it is not enough to simply keep your head down and hope you get recognized. We live in a world were people can be famous for nothing. Professionally speaking, you’re potentially contending with candidates and colleagues who, despite not being nearly as qualified or skilled as you, are securing positions based on their ability to market themselves well. Essentially, they’re “famous” for being good at marketing themselves.
You’ve got to be your own best advocate, and that means knowing how to market yourself effectively. The good news is that you are already doing great work, so you have a great head start.
If you feel like you are not able to effectively market yourself, reach out. You deserve to be recognized for the great work that you do; I can help.