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Seattle, WA 98116
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(206) 201-2181

Tandem Powered offers a full suite of Professional Resume Writing, Career Development, and HR / Business Consulting services.

Blog

Tandem Powered's blog is dedicated to empowering readers by highlighting best practices in the arena of resume writing, career development, and organizational effectiveness, as well as by providing readers with an insider's view of the corporate hiring process.

Is An Objective Statement Really Such A Bad Thing?

Kent Nolen

Q:  I’ve seen all of your posts about how you should start your resume with a branding statement instead of an objective. But is an objective really that bad?

A: Yes and no. Objective statements are still very common, but they are simply not the most effective way to start your resume.

The main issue with objectives is that they are generally “I want” focused. A truly effective resume will be more “I offer” focused. The beauty of a branding statement is that it allows you to highlight the things employers are most interested in learning: your qualifications, your areas of expertise and, most importantly, how you can make a positive impact on their organization.