I like to keep up to date on things that – even in some small way – may help to automate some of the more time consuming aspects associated with a job search or career management. LinkedIn announced the rollout of a new Follow Company button that allows LinkedIn users to more easily keep up to date on companies that interest them. While it has long since been possible to follow a company on LinkedIn, the new Company Follow button simplifies the process by allowing companies to place the button directly on their websites.
Obviously, this is a great marketing tool for companies, but what is the upside for LinkedIn users? Whether you are actively searching for a job or simply want to stay on top of what is happening at a company, the ability to follow companies streamlines your research. Once you have followed a company, you can be updated on career opportunities, industry insights and company news.
This is not a revolutionary change, but it definitely has the potential to cut down on some heavy lifting and maximize your time on LinkedIn.