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Tandem Powered offers a full suite of Professional Resume Writing, Career Development, and HR / Business Consulting services.

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Tandem Powered's blog is dedicated to empowering readers by highlighting best practices in the arena of resume writing, career development, and organizational effectiveness, as well as by providing readers with an insider's view of the corporate hiring process.

How LinkedIn’s New Company Follow Button Could Impact Your Job Search

Kent Nolen

I like to keep up to date on things that – even in some small way – may help to automate some of the more time consuming aspects associated with a job search or career management. LinkedIn announced the rollout of a new Follow Company button that allows LinkedIn users to more easily keep up to date on companies that interest them.  While it has long since been possible to follow a company on LinkedIn, the new Company Follow button simplifies the process by allowing companies to place the button directly on their websites.

Obviously, this is a great marketing tool for companies, but what is the upside for LinkedIn users?  Whether you are actively searching for a job or simply want to stay on top of what is happening at a company, the ability to follow companies streamlines your research.  Once you have followed a company, you can be updated on career opportunities, industry insights and company news.

This is not a revolutionary change, but it definitely has the potential to cut down on some heavy lifting and maximize your time on LinkedIn.