I am a big champion for a “go deeper, not wider” strategy that helps reduce the temptation to constantly be adding more to your plate. As such, I am always looking for ways to help people make the most out of the things they already do. That’s why I wrote the guide “Maximizing LinkedIn.” So I was pleased to learn that LinkedIn is rolling out a whole host of profile enhancements and improvements (including a really sharp facelift). If you have not already explored these changes, you can see them here: http://www.linkedin.com/profile/sample
Here are a few highlights:
– An enhanced ability to see who your connections work for. This means you can more quickly identify possible “inside tracks” for company’s you would like to pursue.
– A more prominent “activity” section. The articles you curate, the answers you provide and that discussion you participate in are placed right up top, which means it is easier to build your brand and establish your expertise.
– A way to “visualize” your network. This provides some interesting insights that could help you make the most out of the connections you have already made and build deeper connections.
LinkedIn is just one component of a multifaceted career management strategy. In addition to helping clients use social networking tools in the most effective and efficient way, I have also developed “Beyond An Outstanding Resume,” a guide that outlines some actionable steps to managing your career.