“I build authentic connections with my team.”
That answer – a response to a question I ask my clients about what they feel sets them apart – struck a nerve. Why? Because it dawned on me that authenticity is increasingly used as a differentiator.
Like seeing “real food” emblazoned on a block of cheese, there is something incredibly sad about the need to qualify one’s actions as authentic.
Let’s all strive to make “authentic” the default. Let’s work toward a place where our actions – both professional and personal – are simply assumed to be authentic. When that time comes, we can all find plenty of other ways to differentiate ourselves.